Soho Projects loves supporting brands like Oakley, Alannah Hill and Sass & Bide, who have a real sense of style and brand identity. Working with Kelvin Ho of Akin Creative we revamped 8 of their outlets across the country including Chadstone and Westfield Bondi Junction – to ‘materialise the magic’ of the brand. Highlights include solid timber ceilings, wrought iron steel shopfront doors, together with copper countertops – with subtle variations across the stores depending on the location and local demographic.