Architect / Designer – BB Architetti

Our fitout of RED Valentino ’s retail presence in Chadstone’s luxury precinct had to meet the exacting standards of this global fashion brand. The same superior quality of the products had to be carried through to the fitout, with exemplary workmanship to meet the brand identity for, ‘a dreamy and romantic spirit, with bold style with vibrant design’. Soho’s team had to communicate directly with the Red Valentino representatives as well as the nominated suppliers to bring all the pieces of this puzzle together.